Splashtop - IoT and Remote Support

Splashtop — IoT Market Entry & Strategic Advisory

Splashtop, a leading remote access and support platform, engaged IoT Business Consultants LLC to support its strategic expansion into the Internet of Things market. The objective was to identify where Splashtop’s core capabilities could deliver differentiated value in IoT-driven environments and to establish a credible, scalable go-to-market approach.

Scope of Engagement
Market Strategy & Go-to-Market Design

IoT Business Consultants conducted a structured assessment of IoT market segments to determine where Splashtop’s technology could address concrete operational and economic needs. This analysis clarified priority use cases, target customer profiles, and adoption pathways across industrial and enterprise environments.

Based on these insights, we developed a focused go-to-market strategy aligned with Splashtop’s strengths. This included positioning, segmentation, channel strategy, and competitive context—providing a clear foundation for market entry and scale.

Product Strategy & Product Management

In parallel, we supported Splashtop’s product leadership in shaping IoT-oriented solutions that aligned with customer requirements and market dynamics. Our advisory work focused on:

aligning product capabilities with real operational use cases

ensuring scalability, security, and reliability in IoT environments

prioritizing roadmap decisions based on market pull rather than feature expansion

This ensured that product development remained grounded in customer value and commercial viability.

Outcome

A key outcome of this engagement was the successful establishment of a strategic partnership with a multi-billion-dollar enterprise customer. Supported by a disciplined go-to-market strategy and a clear product narrative, Splashtop was able to demonstrate credible value in IoT use cases, leading to a long-term strategic alliance.

This partnership significantly expanded Splashtop’s reach in the IoT market and reinforced its position as a trusted platform for remote access and support in connected environments.

Result

The collaboration with IoT Business Consultants provided Splashtop with:

a clear and defensible IoT market strategy

product direction aligned with customer and partner needs

a scalable commercial foundation for continued growth in the IoT sector